In 2006 Nudie Jeans announced one of the brand's key future goals: A 100% organic denim collection. Now that goal has finally been reached!
The implementation of the idea proved to be a struggle. It forced us to change our approach and the way we work. Most of our denim suppliers produced few, if any, organic denim fabrics. At the time, the organic trend wasn't as big as a few years back.
The leading manufacturers of denim cloth are located in Italy and Turkey. Since Turkey is also a major producer of organic cotton, it was a natural step to start there. In collaboration with our suppliers, we started to develop new fabrics that resulted in a selection of high-quality organic weaves. These fabrics were used in all denim articles found in the fall winter 2012 collection as well as the current spring collection.